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About Us


Purple Stitches is an independent fabric shop run by Howon and Viv, a husband and wife team.  Launched online in 2012, it originally started as a side business to Viv’s handmade business but it has since taken over.  We opened our first retail shop in 2013 inside Pride & Joy in Sherborn St John.  In February 2016, the business has grown substantially and finally we decided to move to our current premises in Basepoint Business Centre and become an independent shop.

We specialise in modern and quirky quilting cottons from fabric companies such as Dashwood Studio, Cotton + Steel, Art Gallery Fabrics, Robert Kaufman and many more.  We also have a selection of Japanese fabrics, certified organic cotton from Cloud9 and Robert Kaufman and dressmaking lawns and knits.  We stock a variety of quality haberdashery, lace, ribbons and trims as well as dressmaking patterns from independent designers such as Colette patterns, Sewaholic, Blue Ginger Doll, Made by Rae and many others.

Our shop address is Unit 14, Hassocks Wood Business Centre, Stroudley Road, Basingstoke, Hampshire, RG24 8UQ and our opening hours are Tuesday to Wednesday 10am to 2pm and Thursday to Saturday 10am to 4pm. 

There is ample free parking outside the shop as well as on the roads outside the business centre.



Registered in England and Wales under limited company no. 09945537

VAT number: GB 236 7673 77 


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